Armenian-Americans are well integrated into the Tri-Cities area, with many businesses, several Armenian schools, and ethnic/cultural organizations serving this ethnic group. Glendale has the highest percentage of residents of Armenian descent, most of whom arrived in the city in the last two decades. The city of Glendale is home to one of the largest Armenian communities outside of Armenia.

Billed as the “Media Capital of the World” and located only a few miles northeast of Hollywood, many media and entertainment companies are headquartered or have significant production facilities in Burbank, including The Walt Disney Company, Warner Bros. Entertainment, Warner Music Group, Nickelodeon and Insomniac Games.

The Tri-Cities market is home to many scientific and cultural institutions, including the California Institute of Technology (Caltech), the Jet Propulsion Laboratory, Fuller Theological Seminary, Art Center College of Design, the Pasadena Playhouse, the Norton Simon Museum of Art and the Pacific Asia Museum.

The strengthening of confidence in the economy from financial, technology, and new media firms is expected to provide the Tri Cities with renewed energy to increase deal volume.

The revitalized downtown Burbank and Glendale provides an urban mix of shopping, dining, and entertainment. The San Fernando Strip is an exclusive mall designed to be a modern urban village, with apartments above the mall. An upscale shopping district is located in the state-of-the-art Empire Center neighborhood.